A business, regardless of its size, can face challenges in finding the perfect CRM solution that satisfies the complex and unique needs of its sales team. Successful implementation of CRM software depends on several interdependent factors which can make or break its efficacy. Modern business models call for dynamic and cost-effective solutions from a CRM to foster the best efficacy in day-to-day operations. The right CRM heightens the productivity of the sales operations greatly.
In this digital era, customer relationship management solutions are currently a crowded space. There are principally two ways of managing customer relationships:
- Through the utilization of dedicated customer relationship management software that is readily available, or
- Customized ERP solutions to fit the business requirements with application-specific tools.
Often, dedicated CRM tools are preferred and selected carefully by sales management. Deploying a dedicated CRM can take some time and require complex specifications which can escalate the cost. It might require an integrator to run properly in tandem with other operational platforms of the company. Certain functions can be customized and the complete software can be updated/removed if necessary.
Odoo CRM module
Boasting 5 million+ users, Odoo is counted among the most popular open-source CRM software! It allows the sales teams to seamlessly oversee and manage the top leads & opportunities. The users can easily personalize the sales cycle, leverage the statistics, and even make use of the campaign automation to boost the overall sales performance. Follow-ups on meetings/phone calls are super easy and lead quality analysis can be done to facilitate faster and optimized decision making. In addition to this, there are numerous other Odoo modules for specific operations which can be utilized to define the operations of the company.
There is little doubt that both CRM models have certain characteristics that many people prefer over the other. However, it is up to the individual or organization who wants to introduce a CRM to decide which model to use. Let’s provide you with a quick comparison of some of the features of both to help you take a decision.
To begin with, let’s take a look at the implementation aspects. A dedicated CRM solution is generally developed by a salesperson who has a proper understanding of the requirements and it can only satisfy the sole purpose.
The Odoo CRM, on the other hand, has an ERP and can be adjusted/customized depending on the emerging requirements. The operation can grow/diminish based on the ground reality.
In the case of dedicated CRM, the choice of CRM software can be made by the sales management team of the company. The CRM that fits the business operational principles, is selected.
In contrast, if Odoo is considered as the CRM, then the entire organization has to be taken into account. It is so because Odoo ERP provides a comprehensive management solution for the company’s operations.
The dedicated CRM software deployment requires connector tools that synchronize it with other platforms/tools of the company. Smooth connection has to be established, which is sometimes complex and the chances of errors are high. Also, an IT team is required to provide support throughout its functioning.
In the case of Odoo, it will be designed and developed by expert developers that suit the operational requirements. You can opt from a range of Odoo ERP solution providers and they can be called upon for future updates or customizations.
Whether to choose Odoo or not depends on you and let’s hope that this blog helps you in deciding that. However, Odoo CRM is a part of the bigger ERP software and thus has an advantage over the dedicated CRMs in terms of cost and speed. If you want to learn more, feel free to contact our experts at any time.
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