The digital era has created a plethora of new opportunities for businesses to bring new customers and keep the existing ones. Only those e-retailers who consistently investigate current technologies can overtake competitors and win consumer loyalty in today’s fierce industry. This all can be achieved by the Magento augmented reality, virtual reality, and mixed reality technology.
The goal of most companies in pandemic times is to undertake digital transformation. Augmented reality (AR), virtual reality (VR), and mixed reality (MR) play an essential role in this change.
Few are might familiar with AR technology and it was particularly designed for the purpose of entertainment. Many people have seen this technology in video games. However, today, AR for the E-commerce industry has changed the face of many businesses.
The success of AR, VR, and MR is based on end-user support.
According to one survey, more than 41% of individuals are willing to purchase a product from AR-based websites. Furthermore, over 59% of buyers choose online sites that provide AR capabilities over their competitors.
Let’s understand the AR, VR, and MR technologies first.
AR is a real-time interactive technology that mixes actual and virtual realities captured in three dimensions. AR overlap computer-generated information such as pictures, touch, music, and video in a real-time environment. The primary goal of AR for the E-commerce industry is to improve the user’s experience.
For instance: If your customer wants to check how a sofa from your eCommerce store would look good in his house, he can simply use your AR-based Magento websites. This way your customer can decide which furniture will look good at what place in his house.
VR is commonly used to describe the use of interactive simulations made by computer software and hardware. It is used to immerse people in an environment that creates sensations comparable to real-world events and objects. The VR for the E-commerce industry is bringing new changes in the sales stats of the business.
For instance: If you introduce VR for your Magento store, your shopper can use the VR set and instantly find himself in your shop. This allows a user to shop in a 3D view for a greater user experience.
Mixed Reality (MR) interfaces integrate real and virtual surroundings in a variety of ways that combines physical and digital phenomena. According to Harvard research done in 2018, approximately 90% of organizations are exploring, developing, or adopting mixed reality, and 69% of enterprises feel mixed reality is critical to accomplishing their organization’s objectives.
The benefits of AR, VR, and MR for the Ecommerce Industry
Improved Product Visualization
AR technology allows consumers to view things as 3D models, which is why it is so popular in the e-commerce market. These 3D models are combined with real-life surroundings to provide a one-of-a-kind product experience.
Buyers will be able to view a real-life image of the item through your AR-enabled Magento store. This incredible experience gives shoppers confidence in their choices.
One thing to bear in mind is that integrating AR with your E-commerce website would necessitate the assistance of a Magento 2 development company.
Integrating mobile phones with AR and VR technology has dramatically transformed the appearance and feel of the e-commerce business.
Mobile phones are the most popular way for people to explore E-commerce websites, and they are the most important source of traffic.
Customers will be able to interact with items in real-time, providing them with a complete view of the product. Introducing the AR, VR, or MR technology in your Magento 2 store, would stand you apart from the competition.
More Choices–Less Time
Another advantage of AR and VR for the Magento 2 website is that buyers may check out a variety of things from the comfort of their own homes. This will provide them with fresh choices to test, resulting in increased sales.
Furthermore, you get to discover what you enjoy individually, without having to compete with other consumers who are interested in the same things you are.
Given the significance of speed and availability augmented reality & virtual reality is unquestionably a step ahead while shopping online.
The way individuals buy items has been drastically revolutionized by AR and VR. It is a popular technology that was formerly employed in video games and the entertainment industry.
However, in recent years, it has had a significant influence in the E-commerce market and is in great demand. Brands that integrate augmented reality and virtual reality into their e-commerce platform see increased ROI, revenues, and user engagement.
If you are looking for a Magento 2 development company, Ksolves is here for you. Our experts will help you with Magento upgradation as per the need of your business.
Hire the Magento developer today and implement the AR, VR, or MR technology in your eCommerce store. Contact us at the given details:
1. What is Augmented Reality Shopping?
Augmented reality (AR) has the capacity to change online shopping by bringing things to life in front of you by including 3D models.
2. Does Augmented Reality increase sales?
Augmented reality in E-commerce has enormous potential to improve sales, as most of the customers use mobile devices for shopping online. With a 3D model, the chances of buying a product increase.