3 Tips For Saving Cart Abandonment Issues in Magento 2

Building an eCommerce business takes a lot of effort, time, and energy. A person runs an eCommerce business to make a name, earn fame, and build respectful money. Even the internet is full of tips and tricks on how to grow an eCommerce business.

But what after building an eCommerce store on Magento 2, uploading great products over the site, or releasing the new services to the customers?

Why does no one talk about saving cart abandonment and creating organic customers?

Magento 2 cart abandonment is the biggest problem every eCommerce business owner faces.

6 out of 10 customers leave the eCommerce site without making the purchase and leaving the cart abandoned.

Reasons?

• Confusing checkouts
• Unexpected shipping costs
• Competitive pricing
• >Slow delivery
• Payment security concerns
• No options for COD (cash on delivery)
• Necessary account sign up

These are some reasons customers abandon carts while shopping online. Let’s see the stats related to Magento 2 Cart Abandonment.

Most of the statistics from the above graph are the reasons you might see for your Magento 2 store.

How much can a business owner lose due to Abandoned carts?

When you are not alone in the eCommerce business, cart abandonment is a common issue. However, it should not be the permanent fashion, as it affects the revenue of the business.

Before getting into any calculator, let’s face reality. For every 100 visitors, 35% complete the purchase, and 65% abandon the cart. Abandoned carts for Magento 2 stores is not a win situation; it can genuinely affect the sale.

Moreover, many customers just believe in ‘window shopping, as it is a type of fun activity. However, as a Magento 2 store business owner, one must take cart abandonment seriously.

Tip: If you want to stay updated when the customer has canceled the order due to any reason, you can install the Cancel Order Module for your Magento 2 store.

This will help the admin get notified of any canceled order so that they can consider the reason to avoid cart abandonment for Magento 2 in the future.

Tips to Reduce the Magento 2 Cart Abandonment Ratio

• Remarket

Remarketing is an effective technique to target customers that have left the cart abandoned. You can achieve this by using visual ADs that will remind the customers that they have left something amazing in the cart.

• Notify Customers

When a customer abandons a cart for Magento 2, you can notify them through different channels. Use email, push notification, SMS, or other channels to remind your customers about the beautiful products in the cart. This can be a quick and effective way to bring the customers back.

• Give Offers/Discounts

Every customer loves discounts, coupons, or sales. Customers can make it to the final purchase if you can offer any sale or coupons on your Magento store. If you need to keep your customers indulging in your store, provide them with some good offers.

Conclusion

The preceding Magento 2 store ideas are simple to execute. Play your best to implement all of the tips for recovering Magento 2 cart abandonments. The more strategies you apply, the higher your chances of increasing conversions.

Which tip was powerful for your eCommerce store? Feel free to share your experience with the Ksolves.

Ksolves has created the amazing Magento 2 Multi-Vendor Marketplace Extension. If you are looking for new extensions, consult with us.

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